American Express Canada had unveiled the launch of Use Points for Purchases, a dynamic new capability that allows eligible Cardmembers to use Membership Rewards points towards a wide range of eligible everyday purchases charged to their Card.
Eligible Cardmembers enrolled in the Membership Rewards program can access and redeem against eligible spending on purchases they love such as retail, dining and entertainment straight from the Amex App with a few easy taps.
This new capability comes at a time when American Express is focused on streamlining Cardmembers’ lives to make their every day as seamless as possible.
The company is focusing its attention on taking that service to another level and reaching its mobile-first customers. This includes an increased focus on the Amex App (with revamped, new features, like Use Points for Purchases), providing more options to pay with an American Express Card using a mobile device, and giving Cardmembers first access to presales and exclusive offers through entertainment email alerts.
Areas American Express is innovating for the mobile-first consumer:
• Mobile fraud email alerts to ensure Cardmembers can shop confidently, from anywhere they are in the world
• Review recent transactions including pending charges, bill payment reminders and instant updates on the revamped Amex App to help Cardmembers keep track of their accounts on the go
• Mobile entertainment email alerts to ensure Cardmembers are first to hear of any Front Of The Line presales or Amex Invites offers and experiences
• In-app referral capabilities so Cardmembers can easily refer friends to earn more of the rewards they love
To Use Points for Purchases, eligible Cardmembers login to their account, either through the mobile app or online and simply click to view recent charges. To select eligible transactions, they simply click “use points for purchases.” Once Membership Rewards points are used, Cardmembers will get a credit applied to their account within 48 hours.
Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like The SimplyCash Card from American Express, The American Express Gold Rewards Card, and the American Express AeroplanPlus Gold Card.
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