One of Thailand’s most reputable businesses just made a substantial play for Southeast Asia’s online credit card and card insurance comparison market – which until now was dominated by foreign players. The 138-year-old multi-billion dollar Thai conglomerate, B.Grimm, began quietly piloting their new financial comparison platform, Masii, to users in Bangkok last month.
The site has already grown to #2 nationwide for total users, beating out long-time players like Goldman Sachs-backed MoneyGuru (with ~75k visits in August according to SimilarWeb, compared to 300k for Masii).
Masii compares credit card and car insurance deals from nearly all of Thailand’s major banks and insurers. To date, Masii has over 40,000 applications for credit cards and car insurance.
Masii is purely online, and has the most advanced IT platform in the entire region. Worravitudomsuk, head of social media.
Masii is run by a team of experts from companies like Deutsche Telekom and McKinsey & Company, as well as an advisory board with backgrounds from Harvard University and other large players. Masii’s backer, B.Grimm, has 100+ year relationship with the banks and insurance companies who finance and insure their power assets throughout the region. Starting as a small medicine shop in 1878, B.Grimm has grown its business to one of the most diversified offerings of energy, pharmaceuticals, air conditioning, real estate and other offerings in Thailand.
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