Uber and Visa have announced Uber Local Offers, a new way for riders to earn discounted rides by simply using the same Visa credit card on file with Uber at their favorite local merchants. With Uber Local Offers, Uber riders get more out of shopping and dining, while merchants get a simple new way to acquire customers, drive loyalty and increase sales.
Local Offers will initially be rolled out in phases to Uber riders in San Francisco and Los Angeles.
Uber riders earn one point for every dollar spent at enrolled merchants. Points are tallied in the Uber app, and for every 100 accumulated points, riders will receive $10 off a future Uber ride.
The program can be accessed through the latest version of the Uber app and once signed-up, riders will find it works seamlessly without having to access codes or use coupons.
There is already a strong connection between Uber, riders and local businesses. Visa cardholders who use Uber in the United States spend more than $144 billion per year in physical stores with $2 billion spent at local businesses soon after getting out of an Uber.
With Uber Local Offers, merchants can encourage riders to shop and dine in their stores and restaurants in exchange for Uber points, driving increased customer acquisition, engagement and retention. Some initial participating businesses in Los Angeles and San Francisco include Barcito, Delarosa, Ike’s, Lucille’s Smokehouse Bar-B-Que, Mixt Greens, Peet’s Coffee, PizzaRev, Specialty’s Café & Bakery, Super Duper, The Pie Hole, Uno Dos Tacos, Veggie Grill, and Wurstküche.
To highlight the simplicity and benefits of using Local Offers, actress Kaley Cuoco, shows off this new program at two of her favorite Los Angeles restaurants, Barcito and The Pie Hole, captured in this video to be shown in online social channels.
Uber Local Offers is powered by the Visa Commerce Network, an offers and loyalty platform that works by connecting transactions between two merchants. For example, a hotel can provide its customers with offers from local restaurants using Visa Commerce Network, and with cardholder consent, track engagement and even issue rewards.
Qualifying purchases are recognized at the point of sale and rewards can be seamlessly applied to cardholder accounts – eliminating the need for coupons or redemption schemes. Visa Commerce Network is available through commerce APIs built on the world’s largest electronic payment network, VisaNet, and can be easily utilized by merchants through commerce application programming interfaces (APIs).
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