Visa, now in its 20th year of sponsorship of the Toronto International Film Festival (TIFF), will roll out the red carpet for a lineup of innovative payment experiences showcasing the future of commerce.
Until September 18th, VISA will provide festival-goers with the opportunity to experience the first-of-its-kind Connected Screen powered by Ingenico Group, which is making its debut at TIFF to enable contactless payments, and a Virtual Wardrobe Studio featuring Visa Checkout.
First-of-its-kind Connected Screen
Utilizing Ingenico Group’s Connected Screen technology, the first of its kind in North America, VISA will demonstrate how contactless technology can make payments seamless for consumers.
Contributions of $2 or $5 can be made to the TIFF Pocket Fund by waving a Visa payWave enabled credit card or device at the Visa Connected Screen. The TIFF Pocket Fund is an organization dedicated to ensuring that every young person has access to TIFF’s educational programming regardless of their financial circumstance.
In Canada, 21 Visa payWave transactions take place every second, and as the number of IoT enabled devices is expected to grow to 50 billion globally by 2020, payment-enabled devices in any number of form factors will continue to be in demand.
In celebration of film, Visa is further extending the cinematic experience at the Festival with an immersive virtual shopping experience. By stepping into the Virtual Wardrobe Studio’s augmented reality space, consumers will be dynamically transported into a film’s wardrobe department, where they’ll have the opportunity to virtually try on costumers from a variety of movies and genres.
From standing in Versailles in a full Marie Antoinette gown and headpiece, to a gladiator helmet, chest plate, sword and shield in the Coliseum, attendees can navigate their way through the experience using hand gestures to select purchases and checkout with a selfie!
The Virtual Wardrobe Studio illustrates how easy it can be to shop online with Visa Checkout, the online payment service that lets consumers make online purchases more quickly and easily. Whether using a computer, tablet or mobile device, Visa Checkout makes online shopping more enjoyable by removing the need to continually re-enter payment and shipping information.
Always synonymous with the TIFF experience, Visa Infinite cardholders will enjoy the perks and special access they have come to expect at the Festival through the years. Visa Infinite cardholders had access to special ticket presales and will enjoy VIP access to theatre lounges including the Red Carpet lounge, express line access at the Visa Screening Room, and other perks.
Visa Infinite provides cardholders with access to one-of-a-kind experiences. This includes exceptional benefits at some of the world’s finest hotels, exclusive access to dining and sports events and complimentary 24/7 concierge service.
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