Since the Consumer Financial Protection Bureau was launched in 2011, more than 10% of U.S. households have received some sort of retribution for unfair and deceptive lending practices. Legal penalties now exceed $200 million and retribution exceeds $1 billion.
Mercator Advisory Group’ says headlines of unfair and deceptive credit card practices make it hard to argue with the new direction of regulators who expanded their purview from safety and soundness to fairness and clarity.
The firm’s latest research note, Prepare for the Regulatory Trend Focused on Fairness and Clarity in Financial Services, discusses the need for a new business model in the credit card industry that responds to the new regulatory trend exemplified by recent actions of the U.S. Consumer Financial Protection Bureau by bringing together a focused management infrastructure with stronger analytics, more focused investigating staff, and a well thought out mission for education, fairness, and transparency.
Financial indications to the card industry can be seen in the Return on Assets metric, which fell steadily between 2013 and 2015; Mercator Advisory Group expects the decline to continue as card issuers conform to new standards.
A long-term concern of the issuers is that an economic downturn might bring excessive risk to the credit card industry and entirely negate profits, as happened during the recent recession. In 2009, the U.S. credit card market, the largest and most established card market in the world, produced net losses for most top issuers.
The new credit card business model requires issuers to be more effective in their credit policies and fraud controls as well as to create better efficiencies on their operating expense lines.
Credit card issuers must look at the risk and revenue metrics in good times and bad, and make real business decisions about whether they are willing to accept the margins that will come from tighter control.
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