MasterCard partnered with AngelHack to hold a hackathon tied to the 23rd Intelligent Transportation Systems World Congress in Melbourne. Australia’s most talented developers and entrepreneurs were invited to join the ITS 2016 Mastercard Smart Cities Hackathon for two days to consider one question – how can we use data and technology to deliver smarter city services that improve experience for people traveling in cities?
Mastercard was joined by the City of Melbourne, Vic Roads, RACV, Intelematics, Data.Vic and RMIT, organizations at the heart of Melbourne’s city services, who provided data and support in order to encourage participants to think about how data-driven insights can transform urban experiences in cities like Melbourne.
Over eighty participants hacked through the night in an attempt to scoop one of the prizes across four smart city challenges; Demand Management, Green and Future City (each with a $3,000 prize) with the ultimate winner, who made best use of Mastercard and partner API’s and addressed a real consumer pain point, winning $10,000 as well as 6 months of mentorship from the hackathon partners.
After pitching to the judging panel and tough deliberation, winning prizes were awarded to;
Grand Prize Winner – Geolicious
The idea developed relieves congestion in cities using tolls and rewarding people who change their driving behavior with MyKi (Melbourne’s pre-paid transit smart card) travel credits.
Green Challenge winner – Transpoint
Reducing congestion in cities and T&E expenses by having corporations incentivize employees to use public transport instead of taxis for business meetings.
Future City Challenge Winner – City Mike
Encouraging use of bike share schemes with loyalty and rewards from local merchants.
Demand Management Challenge Winner – Priority Lane
Charging for use across priority lanes (traditional bus lanes).