The teleshopping market in India is forecast to exhibit a CAGR of 17.20% during 2016-2021, owing to wide reach of television broadcasting in India, increasing number of people viewing television, coupled with changing lifestyle and growing preference of the people towards more convenient ways of shopping.
According to TechSci Research report, “India Teleshopping Market By Operation Type, By Region & By Company Forecast and Opportunities, 2011-2021”, there are over 60 infomercials channels and 10 dedicated channels operating in the television shopping market in India, which is further expected to increase in the coming years majorly, due to growing teleshopping market in India.
Moreover, number of private satellite channels in India increased from 826 in 2014 to 847 in 2015, thereby widening scope for television shopping companies in India.
In terms of active DTH subscribers in India, there has been a substantial increase in subscription from 40.54 million subscribers in 2014 to 55.98 million subscribers in 2015.
Therefore, increasing subscription, rising television viewer base and growing internet penetration to drive India television market through 2021.
India teleshopping market has been segmented into two categories namely, infomercials and dedicated channels. Dedicated channels dominated India teleshopping market in 2015, and is anticipated to maintain its dominance in the coming years as well, owing to 24 hours telecast, continuous announcement of various cashbacks/ discounts offers and offering branded products.
Moreover, Homeshop18, Naaptol, and Shop Cj were the leading players in India teleshopping market in 2015, and they are further anticipated to dominate the market through 2021, on account of their increasing penetration, as they have been for longer time in the market as compared to other players. Furthermore, these companies also offer quality products with attractive offers and discounts, which is further anticipated to fuel their dominance in the market during the forecast period.