Accenture has acquired, one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers.
The Karmarama acquisition strengthens the ability of Accenture Interactive, part of Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond.
Based in London, Karmarama develops advertising campaigns, data-driven content and mobile platforms to build immersive consumer experiences, ensuring that creativity is embedded across all aspects of a brand. Notable clients include the BBC, Confused.com, Honda, Just Eat and Unilever.
Karmarama has a team of 250 employees spanning creatives, digital strategists and data practitioners.
The acquisition bolsters the full suite of customer transformation services Accenture Interactive provides to brands, from customer insights to creative conception and omnichannel delivery of meaningful human experiences. It also contributes to the growth of Accenture Interactive’s UK team of marketing professionals and creatives.
Karmarama’s Jon Wilkins (Executive Chairman), Ben Bilboul (Chief Executive Officer), Sid McGrath (Chief Strategy Officer) and Nik Studzinski (Chief Creative Officer) will continue in their current roles and take on additional Accenture Interactive leadership positions to drive brand strategy and creativity in Europe, Africa, the Middle East and Latin America (EALA).
Karmarama was founded in 2000 and received backing from Phoenix Equity Partners in 2011. Karmarama is the latest in a series of acquisitions Accenture has made to rapidly scale Accenture Interactive’s end-to-end customer experience transformation solutions for brands globally.
Terms of the transaction were not disclosed.
In April this year, Accenture acquired a majority stake in IMJ Corporation (IMJ), a full-service digital agency in Japan. Prior to that, Accenture acquired AD.Dialeto, an independent Brazilian digital agency; Pacific Link, a set of independent digital agencies serving Hong Kong and Greater China; Chaotic Moon, an Austin, Texas-based creative technology studio; and Brightstep, a Swedish provider of digital content and commerce solutions.
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