CPI Card Group unveiled a new design option for payment cards: an edge-to-edge metal card. CPI developed the metal card to provide an ‘elite’ feel.” The new EMV-capable metal option, fully available in the first quarter.
The new card provides a distinct, metallic look and feel that cannot be duplicated with other print methods, and customers can select full-color, silk-screen, glossy or matte finishes. The card is durable and weighs more than a plastic card, two characteristics that lend a sense of prestige to the cardholder.
CPI says to make the cardholder feel special, they considered many characteristics – not only how the cards look, but how they weigh and even how they sound when they hit a hard surface – such as when a card is dropped on a table at a restaurant for payment. Precision and flexibility are key attributes of CPI’s design services.
CPI offers a variety of other materials and design technique options that create a “wow factor,” including:
• Card construction and core material—In addition to edge-to-edge metal, issuers can select a colored or clear core and a variety of ink treatments.
• Silkscreen applications—Many designers consider silkscreen to add depth and dimension to cards.
• Customization—Almost every aspect of a card can be architected according to preferences, the magnetic stripe can be a variety of colors, and the EMV chip can be customized.
CPI’s comprehensive design offerings for financial institutions, including expertise in materials, inks, adhesives, printing, collation, lamination, die-cutting, standards/emboss printing and design support.
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