A new report found nearly half of small businesses use business debit, creating both a strong user base and an opportunity to grow for debit issuers. However, use of personal demand deposit accounts (DDAs) and debit products persists, even among larger small businesses.
Converting additional businesses to debit may be harder than it should be.
Mercator Advisory Group’s latest research note, Small Business Debit: Hiding in Plain Sight, examines the penetration of business debit cards among small businesses in the United States and explores the continued use of personal demand deposit accounts and debit cards among many firms. In addition, the roles of online checking account access and bill-payment services are explored as key small business payment services.
“Small business debit, credit, and charge cards are widely used payment products that help small businesses manage their spending and separate it from the business owner’s household accounts. This is a critical best practice for financial management. The leap to business cards, separate from the owner’s personal cards, is one which business owners may overlook and which debit issuers should address,” comments Ken Paterson, Director, Vice President of Research Operations at Mercator Advisory Group and author of the research note.
Highlights of the research note include:
Use of business and personal debit and credit cards
Use of business and personal checks
Online and mobile banking services used, as well as online bill-pay
Preference for online banking bill-pay versus biller websites
Marketing implications for business debit issuers
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