Worldpay, Thyngs and NatWest have partnered with The Royal British Legion to make it easier to donate to the Poppy Appeal by using the latest payment technology, in a trial taking place across 13 NatWest branches. With many people no longer carrying cash, two new collection tins have been adapted to allow people to pickup their poppy and donate with a wave of their contactless card or using their mobile phone.
One tin – developed by Worldpay – doubles up as a contactless terminal charging £2 per tap, while another will feature Thyngs styckers which use mobile phone technology to instantly direct mobile users to a dedicated donation page. The styckers are also built into the Poppy Appeal trays. The move will also allow The Royal British Legion to collect gift aid, making sure they get the most from each donation.
The tins that allow donations through mobile phones are already being piloted, whilst the contactless card tins will be tested in December. If the trial is successful, the technology could be rolled out across the country for next year’s Poppy Appeal and made available to other charities.
The money raised will help The Royal British Legion provide lifelong support to the Armed Forces – serving men and women, veterans and their families. This year, they are asking the nation to Rethink Remembrance by recognising the sacrifices made not just by the Armed Forces of the past, but by today’s generation too.
The collection tins will be piloted at branches in Birmingham, Cardiff, Carlisle, Farnborough, Hereford, Kingston-upon-Thames, London, Manchester, Norwich, Nottingham, Plymouth, Salisbury and Scunthorpe.
Thyngs is a UK technology company that makes everyday objects interactive through a combination of QR codes, NFC, Bluetooth, and Image Recognition, discreetly embedded in special stickers. These enable quick and simple digital interaction via a user’s smartphone. Thyngs work with customer and partners across the charity, events, retail and venues sectors to bridge the gap between physical and digital marketing.
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