Malaysia’s Berjaya Group has launched the new reward app B Infinite, f/k/a BCARD. The mobile application is powered by Wirecard.
Thanks to a variety of loyalty and couponing functions, B Infinite offers a multi-faceted capabilities to its users: functioning as a mobile marketing platform to find out about the latest local merchant flash deals, payment gateway and redemption service for its members.
With the new B Infinite app powered by Wirecard, users will get a detailed real-time overview of their loyalty points, balance and purchases, allowing them to have better control and convenience over their own rewarding experience. In addition to this, users have the ability to manage their own omnichannel experience through B Infinite. For example, members can personalize the app through filtering merchant offers by category of interest.
On the enhanced B Infinite rewards program network, there are many opportunities for merchants to communicate directly to consumers, as well as upsell and cross-sell to both consumers and the merchant’s customers.
As part of the network, merchants are able to collaborate with global payment brands MasterCard and Wirecard. This allows them to access tools and abilities without the need to build anything themselves.
B Infinite builds on the success of BCARD, a member rewards program that quickly found success from its launch in 2011. To date, the program counts more than 5 million members, 80 merchants and over 4000 stores nationwide as part of its network.
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