Seattle-based Blueprint Registry announced its credit card processing fee is approximately 5% less than their competitors, at 2.5%.
In addition, Blueprint Registry also announced the launch of two new features that allow users to aggregate existing registries into one account: one-time import and automatic import. The one-time import feature allows customers who have previously created one or multiple registries to import their existing registries from any retailer with just one click, instantly adding those items to their Blueprint Registry.
Blueprint Registry features an array of products from well-known retailers including Anthropologie, Crate & Barrel, Target, Williams-Sonoma and West Elm and many more, while also offering the lowest credit card processing fees in the industry at 2.5%. Blueprint Registry offers convenient features such as importing existing registries, ability to add a gift from any retailer, honeymoon registry, cash registry and group gifting. Blueprint Registry is an all-in-one registry platform.
Blueprint Registry’s automatic import works with major retailers including Target, Crate & Barrel, Macy’s and more. This feature not only imports an existing registry, but continually updates product details including pricing, availability, quantity and purchase status, in real time, without requiring any work from the engaged couple.
The Company noted it is seeing a major growth in the use of the honeymoon registry and cash gifts, with 70% of couples registering for at least one cash or honeymoon gift. Creating a honeymoon fund or a cash registry can be a great starting point as you begin your new life together.
With a current month-over-month growth rate of 35% month-over-month and over $10M in sales since their launch in 2014, Blueprint Registry now plans to expand their platform in 2017 to cover life’s other biggest milestones. This will broaden their offering to include baby registries, dorm registries and more. In advance of this expansion, the company has already added new major retailers, including Target, Macy’s, Food52, etc.
Blueprint Registry recently completed the first Target + Techstars accelerator program and has since raised a little more than $1 million in seed funding.
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