Next week is the biggest week in the retail world as the NRF Big Show opens January 15th in New York City. New payments gizmos will daze and maze at the annual event.
Direct Source will provide a look at the newest digital marketing tools, in-store systems and customer-facing technologies to help retailers create a digital experience in the store.
Direct Source analyzes each retailer’s goals and objectives, future technology needs and pain points to create the optimal in-store experience. With more than 20 years in retail, Direct Source provides unbiased and in-depth product knowledge and reviews for retail technologies. The most common solutions today are designed to bridge the gap between the physical store and the digital shopping experience, where a high level of personalization and customization are part of the experience.
Solutions showcased in the Direct Source booth this year include:
Unified Commerce: The Cayan Genius platform allows shoppers to pay how and where they want so they can be on their way quickly – through traditional payments, lightning-fast chip card transactions or phone-based mobile payments. With the cloud-based architecture of this unified commerce solution suite, retailers always have the latest software, without any hassle. This connectivity also helps retailers track shopper purchases to build customer profiles and provide customized promotions or offerings.
Payment Terminals: InVue transforms tablets into sales tools by combining flexibility, convenience and security in one solution. When attached to a secure base, tablets become sleek self-service kiosks or POS displays that take up minimal counter space. Verifone and Ingenico retail terminals are designed for the most demanding retail environments to accelerate check-out, facilitate in-store integration and enhance consumer engagement. Additionally, terminals from Verifone and Ingenico provide payment solutions to cover all points of transactions (unattended, multilane, in-store and mobile).
Intelligent Printers: Epson compact printers with dual interface and wireless options are ideal for small footprint counter spaces and designed for tablet-based POS. With Epson’s unique ePOS-Print technology, retailers can print directly from any mobile device running iOS, Android or Windows with a fast and easy setup.
Retail Kiosks: Retail kiosks enhance customer engagement and improve ROI by increasing store traffic, reducing overhead and personnel, expediting orders and compiling customer data. Solutions from Olea and Elo offer retailers sophisticated kiosks that can be configured to fit unique transactional needs. Aila Technologies’ interactive kiosk supports iPad Pro and iPad Air, offering retailers a powerful combination of eye-catching displays, Aila’s signature scanning technology and the market’s sleekest form factor.
All-in-One Systems: All-in-one systems from HP are designed for businesses who want a small footprint with the power of a full-sized desktop. These easy-to-use and easy-to-setup computers require limited IT support and work well with wireless hardware to keep work areas clear of excess wiring. All-in-one systems provide retailers with flexibility, addressing a more mobile workforce, while increasing durability, manageability and security within the store.
POS: Retailers looking for cost-effective ways to help employees check inventory levels, create orders for customers to combat “out-of-stocks,” scan bar codes, print receipts and securely process mobile payments can leverage new mPOS and convertible fixed and flexible POS technologies from Elo. Additionally, Elo’s industry-leading POS systems use commercial formats like the iPad, iPod touch and iPhone, and Windows- or Android-based devices.
Services: Retailers can tap Direct Source for expert consulting and deployment, equipment leasing, maintenance and management services. With options to have onsite technicians, Direct Source offers fast equipment replacement so in-store teams can focus on the customer experience instead of equipment maintenance.
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