Small businesses across the U.S. are now able to process more than $12,000 worth of Apple Pay payments for free ($350 worth of savings in Square processing costs) by encouraging their customers to pay with Apple Pay.
Sellers can request a free Apple Pay marketing kit with collateral encouraging customers to pay with their iPhone or Apple Watch and staff training materials to educate employees about accepting Apple Pay.
The processing credit is available once sellers have set up their countertop display for verification.
A similar effort to educate and provide sellers a way to teach consumers about the benefits of paying with Apple Pay took place in Portland last year. The percentage of card transactions from contactless payments at Portland Square sellers tripled over the course of the campaign.
Increased awareness for Apple Pay is also driving traction at major festivals and events. Across Kanye West’s Life of Pablo pop-up shops in August there was significant usage of contactless transaction in cities across the U.S., from San Francisco (28%), to Dallas and Houston (both 14%). Together with Apple Pay, Square is taking this approach nationwide to help move the payments industry forward through initiatives that educate sellers and customers.