Wirecard has recently nailed two big deals, one in Germany and one in Italy.
In Germany Wirecard inked high-quality knife and cookware specialist Zwilling as a customer for Alipay. The company operates in nearly 100 countries worldwide and is one of the largest kitchen and household goods chains in Germany. The kitchenware specialist will now offer the new payment method Alipay in ten branches across Germany via Wirecard’s ‘Scan Alipay’ app. This will enable Zwilling to capitalise even further on the tourism boom from China.
Almost two million Chinese tourists make their way to Germany each year, above all buying renowned luxury brands. During their travels, the average Chinese tourist spends EUR 3,000 on shopping, with a preference for strong brand names. Some of the most popular products among Chinese tourists are household goods and kitchenware.
By accepting Alipay payments, Zwilling is appealing to a large and lucrative target group. Experience of other Wirecard customer has shown that offering Alipay as a new payment method via the ready-to-use Scan Alipay app has led to a 40% increase in transactions made by Chinese tourists after one quarter. Each transaction totals EUR 270 on average.
The Wirecard Scan Alipay app offers retailers the opportunity to benefit from the advantages of Alipay payment acceptance. A customer making a cashless payment with their Alipay app simply needs to show the retailer the barcode on their smartphone display. The retailer then just enters the amount payable into the Scan Alipay app using a mobile device and scans the QR code on the customer’s smartphone. Wirecard assumes payment acceptance and transaction processing.
Meanwhile, Wirecard also inked VEON to a global payments and processing agreement that will benefit hundreds of millions of mobile users across the world. Wirecard will now handle the airtime top-up as well as third party payments functionality on VEON’s personal internet platform meaning customers will be able to upload and update their mobile payment accounts on-the-go and within a few seconds.
VEON launched its new personal internet platform in Italy in November 2016 using data analytics and artificial intelligence to offer users a variety of new, personalized and contextual services from entertainment to financial services. The global cooperation with Wirecard will continue to grow as VEON expands into new markets throughout 2017 – including Russia, Georgia and Bangladesh.