Welcome Real Time and Alpha Bank, have launched the Alpha Shop rewards program in Romania.
After 10 years of successful collaboration on the renowned Bonus loyalty program in Greece, Alpha Bank decided to rely on the Welcome Real Time powerful XLS solution to support its new rewards program in Romania, Alpha Shop.
Alpha Shop provides the customers of Alpha Bank Romania with a multi-partner loyalty scheme, where the customers collect points when using any of the credit cards offered by Alpha Bank Romania, having the opportunity to earn more points for each ron spent from the Alpha Bank retail partners who participate in the program.
In addition, customers also collect points when spending with their Alpha Bank debit cards in the participating retail partners and in any supermarket in the country. The main retail partners in the scheme include Gant, Carturesti, Lacoste, Bata, Salomon, Intersport, Mobexpert, where Alpha Shop members may also redeem points.
With the support of Welcome Real Time, Alpha Shop in Romania is steadily gaining customer attention and enables the Bank to reward its customers for their loyalty.
Welcome Real Time is part of the Collinson Group, a global leader in shaping and influencing customer behavior to drive revenue and add value for our clients.
Alpha Bank is one of the largest banks of the private sector in Greece, with a wide Network of over 1,000 service points in Greece and one of the highest capital adequacy ratios in Europe. In the area of Cards business, Alpha Bank is the largest Acquirer in the country with more than 40% market share and one of the leading Banks in cards Issuing with more than 30% market share.