Starbucks’ Mobile Order and Pay Usage Doubles YOY
Starbuck’s reports membership in the company’s Starbucks Rewards loyalty program increased 16% year-over-year (YOY) and 8% sequentially (QTQ) for the first quarter (1Q/16). In February, the company announced an update to its loyalty program, which levels the playing field for customers who now earn 2 stars for every $1 spent, no matter how often they…