U.S. cash dollar volume (CDV) for Visa and MasterCard debit and credit cards rose 5.2% year-on-year (YOY) in the second quarter (Q2/15) and 5.2% sequentially. MasterCard racked up an 8.0% YOY gain, compared to Visa’s 4.1% gain, driven by MasterCard’s aggressive prepaid push.
MasterCard’s (MC) Asia Pacific – Middle East – Africa (APMEA) region Q2/15 FX-adjusted Purchase Dollar Volume (PDV) rose year-on-year (YOY) by 15.4%, but down sharply from Q2/14’s 17.6% YOY gain. But a nice rebound from the past four quarters says CardData.
NASA Federal Credit Union announced the pending launch of a series of Star Trek credit cards. The Star Trek credit cards, under license by CBS Consumer Products, will provide unique rewards of Star Trek merchandise and experiences – in addition to the outstanding value of the current NASA Federal Credit Union Platinum Advantage Rewards credit card program.
Today’s loyalty programs need to strengthen interactions with the customer and increase loyalty by enabling enhanced services and rewards, such as: real-time customer identification in-store to enable guided selling; customized rewards based on customer preferences; and gamification to engage customers and encourage social interaction.
A majority of small business owners are unaware of the impending EM liability shift coming in October. Less than half of small business owners who accept point-of-sale card payments today report being aware of the October 1 liability shift, the date when a card issuer or merchant that does not support EMV chip card technology will assume liability for any fraudulent point-of-sale card transactions.