Wells Fargo Q4 Credit Card Account Acquisitions Plummet on Sales Fraud
New consumer credit card accounts added by Wells Fargo in the fourth quarter (4Q/16) nose-dived by 47% year-on-year (YOY) reflecting reduced marketing activities and customer reaction to the sales practices settlement, according to CardData. Consumer credit card purchase dollar volume (PDV) was up 6.9% year-on-year (YOY) as purchase transactions (PTX) rose by 10.2% for 4Q/16. The…