Robert McKinley, Senior Analyst/Editor Robert McKinley, with 33 years experience covering payment cards and payment systems, is Senior Analyst/Editor for CardFlash and other payments-related publications. He is the retired founder and chief executive of RAM Research, CardWeb and CardTrak. McKinley served as an expert witness in 100+ litigations including two multi-$billion trials, testified before the U.S. Congress, chaired multiple payments conferences, hired as consultant by Fortune 100 companies and several overseas financial institutions. Full Bio: www.rbm4.com

Pulse Rebranding

PULSE debit/ATM network unveiled a new corporate logo and acceptance mark. The rebranding preserves many elements of PULSE’s original marks while also identifying the network more closely with its parent company, Discover Financial Services (DFS). The new logo and acceptance mark are more contemporary and feature the familiar Discover orange. PULSE has expanded beyond PIN debit to support the processing of the full range of cardholder verification methods (CVMs), including PINless Bill Pay, Internet PIN Debit, signature, no-signature and no-CVM transactions in both single- and dual-message environments. PULSE also has worked to advance new technologies such as mobile payments, EMV chip cards and tokenization. PULSE PAY Express is a key part of the company’s strategy to champion choice and competition and to be the best network option for all debit transactions.