CardWeb.com’s CardWatch database of more than 57,000 marketing items including direct mail, print ads, TV ads, etc. today features the Discover – ” #1 Rewards Program” print ad from 2012.
Among the nation’s top six credit card issuers charge-offs for the third quarter (Q3/14) of 2.49% are down 51 basis points (bps) year-on-year (Y/Y) and down 15 bps, quarter-to-quarter (Q/Q). However, the trend may reverse in the fourth quarter as delinquency took a turn North in the third quarter.
A mobile payments war is underway big time as Rite Aid and CVS block Apple Pay in favor of the soon to be introduced CurrentC. With CurrentC merchants will not have to pay swipe credit card network fees and will be able to track and instantly reward customers as a result of the lower fees.
Of the initial 500 financial institutions that have signed-up for Apple Pay and the two-thirds majority of credit unions, an estimated 90 of PSCU’s credit union member-owners are at the sponsor level. PSCU says the future of credit union relevance depends on how well credit unions understand and participate in the Millennial Shift and the digital revolution.