American Express, with its diverse financial products, lead the charge in marketing spending with nearly $1 billion in the 2Q/14, a 25% Y/Y increase. The other three networks all reported year-on-year declines in marketing expense.
Next generation physical payment wallets have entered the U.S. market. A new patent-pending accessorized wallet offers multiple styles of wallets can be interchangeable to the base electronics.
The UniPay Platform expands its utility for Check 21. The UniPay Platform provides a unified processing API for handling of credit cards, debit cards, EBT cards, pre-paid cards, gift, and loyalty cards, including management of points and rewards.
A new partnership will drive digital currencies by enabling merchants the ability to safely accept digital currencies without taking on market volatility. Apriva and GoGoin will lead the way.
SIX Financial Information emphasizes its dedication to providing an innovative and targeted ASP solution to the financial industry with the new release of the VDF Event Diary. The new VDF Event Diary 5.0 comes with a wide range of new features based on industry feedback. One important extension is the possibility to search and filter for detailed tax information like the final withholding tax, financial transaction tax, EU interest income taxation and local taxes per market. Another important feature allows clients to work on different portfolios and sub-portfolios within the VDF Event Diary. Each customer can define multiple sub-portfolios based on their own instrument universe. In addition, business users can use the filter to focus on the corporate actions that are the most relevant to them.
Visa offers cardholders free roses this weekend to heighten awareness of its new Visa Checkout option. Visa is also launching a multi-million dollar North American consumer marketing blitz.
Lower debit card revenues present challenges to banks to maintain profitability. Cardlytics says the key in meeting the dilemma is pin point marketing and they have the numbers to prove it.
Bank of Ireland says a new partnership will change how consumers use their credit and debit cards. The EVO Snap platforms the key.
UOL BoaCompra pushes into Mexico with its own currency for the Mexican video game market. The move comes off the heels of the company’s expansion into Colombia and Peru – part of a greater development to provide the first Latin American e-wallet for gamers.
Ingenico Payment Services partners Seamless prepaid systems provider, to integrate Seamless’s SEQR app into Ingenico Payment Services’ online payment platform. The partnership will enable Colruyt Group – a leading Belgian food distribution group and a client of Ingenico Payment Services (formerly Ogone) since 2008 – to offer its customers an alternative online payment method using smartphones. Shoppers at three of the Colruyt Group’s e-commerce sites – are able to pay for online purchases using their smartphones no matter which banks they use. This new mobile payment method will become available in the Group’s physical stores in 2015. This new payment method offers consumers improved online shopping speed and convenience.
EVO Payments International (EVO) card payment acquirer entered into a long-term, exclusive relationship with Bank of Ireland to provide merchant acquiring services in the Republic of Ireland and Northern Ireland. The roll out of these services – which will be marketed under the name Bank of Ireland Payment Acceptance – will commence later this year. Under this exclusive arrangement, Bank of Ireland and EVO will provide merchant customers with a wide range of market-leading debit and credit card payment solutions. By combining EVO’s full suite of services with the Bank’s reputation and reach, Bank of Ireland Payment Acceptance will offer a variety of solutions that will appeal to both new and existing customers.
Oberthur Technologies extended its partnership with SIX Payment Services card processor, whereby it will develop debit and bank cards for the bank from 2016 to 2020. SIX Payment Services releases a new chip specification on behalf of the Swiss debit card issuers every four years, followed by the evaluation of two suppliers. OT was selected in 2010 to develop and supply EMVI’12 chips from 2012 to 2016. The new product generation, called EMVI’16, will be issued from 2016 till 2020 and will be based on the specifications of EMVCo CPA (Common Payment Application), MasterCard PayPass and VCPS (Visa Contactless Payment Specification). EMVI’16 will enable the Swiss banks as well as international issuing processing customers of SIX Payment Services to offer Contactless payments on top of standard debit, credit and e-commerce functionality for MasterCard and Visa brands.
