Wirecard extends BLE development to vouchers and loyalty points
At this year’s Mobile World Congress in Barcelona, Wirecard AG will be presenting the expansion of its Bluetooth low energy payment technology to include integrated vouchers and loyalty schemes. Bluetooth low energy (BLE) radio technology facilitates contactless data transfer at a distance of up to 10 metres. Using micro transmitters (“beacons”), BLE provides location-based services that are communicated to the point of sale for mobile marketing activities. As soon as a customer comes within the range of the beacons, retailers can take advantage of an additional communication channel and send personalised offers to the customer’s mobile device. These include discounts, special offers and loyalty schemes that are directly related to the customer’s current location within the store. BLE has already been integrated into a number of Apple, Google and Windows smartphone operating systems.