CARDFREE mCommerce Announces Latest Platform Customer
CARDFREE mobile commerce announced Checkers/Rally’s will leverage its full commerce platform to provide consumers with a complete mobile experience and will be the first QSR to use mobile to lead key consumer initiatives such as CRM, loyalty and stored value. The CARDFREE merchant commerce platform will enable Checkers/Rally’s to tie all programs together with mobile acting as a common thread. The platform gives merchants a comprehensive view of their customers that traditional programs have been unable to do. By leveraging the data tied to a user’s master account, CARDFREE gives merchants the ability to engage customers based on individual behaviors and preferences. CARDFREE also provides a digital stored value solution that’s optimized for mobile.