Big 6 Issuers Struggle with Stimulating Inactive Accounts
U.S. bank credit card active accounts (AAC) (accounts with sales activity), among the top six U.S. issuers, slipped 2.5% year-on-year (YOY) in the fourth quarter (4Q/15). Capital One was the only issuer to post a positive YOY AAC gain in 4Q/15. Citibank had the sharpest decline. There were 157.5 million active bank credit card accounts…