Target Beacons

Target, the nation’s most innovative retailer, will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts.

MLB Priceless Surprise

MasterCard is giving fans using Apple Pay to pay at the 2015 MLB All-Star Game presented by T-Mobile in Cincinnati, along with a Priceless experience. Those attending the 2015 MLB All-Star Week festivities will not only be able to use Apple Pay on-site for food and merchandise purchases, but when they do they could also receive a Priceless Surprise.