AutoBranch Technologies Inc. of Toronto,
Ontario and Charlotte, North Carolina, together with Rogers Video of Richmond,
British Columbia, announced today that they have signed an agreement to launch
Dynamic Branding automated bank machines in Rogers Video stores.
Rogers Video becomes the first major Canadian retailer to benefit from
ATMs with Dynamic Branding. The patent-pending technology, developed in
Canada, allows multiple financial institutions to share a single network of
ATMs while also enabling retailers to use the ATMs as a valuable channel to
strengthen relationships with their customers.
“We are very excited to be working with a market leader like Rogers
Video”, said John Sinton, President and CEO of AutoBranch Technologies, Inc.
“Rogers has the sophistication and vision to fully leverage the potential of
this technology. By offering portfolios of products and services through our
Dynamic Branding(TM) ATMs, Rogers can build even stronger loyalties with its
customers. At the same time, our bank partners’ cardholders can do their ATM
banking transactions without surcharge in a safe, convenient and pleasant
environment that they know and trust.”
“This is clearly not an ordinary ATM,” said Pierre Robichaud, Vice
President of Business Development at Rogers Video, “When a customer walks up
to this machine, the world of Rogers products and services will be available
to them. They will be able to enroll in the Rogers VIP program, reserve the
latest DVD release, and view and pay their Rogers AT&T wireless services bill
all via the ATM. And ultimately, we’ll be able to present each customer with
unique content based on his or her profile. The possibilities are endless.”
In the first phase of this program, Rogers Video will house AutoBranch
Dynamic Branding(TM) ATMs in six stores across the GTA. Initially, customers
can learn about upcoming releases, in store promotions, Rogers AT&T wireless
services as well as trying their hand at movie trivia. The roll out is on a
fast track, with the first locations planned to go live in March 2001. The
agreement also includes provisions that could extend the Dynamic Branding(TM)
ATM network to Rogers Video locations across Canada.
Dynamic Branding(TM) ATMs allow participating financial institutions to
define and deliver its own services, provide relevant marketing messages, and
present its distinctive “look and feel” from the time their customer puts
their card into the ATM until the card is removed — just as though it owned
the ATM. There is no longer any advantage for banks in owning proprietary
ATMs. As financial institutions join the AutoBranch network, retail partners
like Rogers will gain additional benefit as cardholders seek out their
convenient and trusted locations.
Consumers will benefit from the new shared ATM network at Rogers Video,
since it allows very convenient access to a wider choice of financial
institutions — and cardholders of participating financial institutions avoid
the ‘convenience fees’ common in retail locations. Financial institutions are
embracing the new network, because the shared network allows them to reach
consumers at much lower costs than they can achieve with old-fashioned
proprietary ATM networks.
About Rogers Video
Rogers Video was founded in 1988 and is the largest Canadian owned and
operated Video Specialty Retailer in the country. With stores located in
Ontario, Atlantic Canada, the 4 Western Provinces and the Yukon, Rogers Video
rents over 700,000 movies and games to its customers each week. Head Office
is based in Richmond, BC with the distribution centre in Calgary, AB and a
Regional Office in Toronto, Ontario.