Vital Processing Services (Vital), the world’s recognized leader in technology-based commerce enabling services, announced today the appointment of a new executive vice president of marketing strategies, Keith Smith, and the promotion of Donna Embry from senior vice president to executive vice president of product marketing.
Strengthening Vital’s capabilities as a marketing-driven company, Keith Smith’s responsibility as executive vice president of marketing strategies is to develop and lead the execution of business strategies for targeted market segments in the merchant services industry.
Vital President and CEO Jon Palmer said, “I am pleased to announce the addition of Keith Smith to the Vital executive team. He brings unique skills and experience, and the ability to develop partnerships that will enhance Vital’s marketing strategies as we move into the new millenium.
Most recently, Smith served as vice president of sales and marketing for Gibbs Management Group, Inc. He also co-founded NexTran, a subsidiary of Gibbs. His success at Gibbs helped produce significant growth in revenue and profitability. Headquartered in Duluth, GA., Gibbs is a full-service provider of point-of-sale equipment and services, and NexTran, Inc. provices check payment service solutions. Prior to his work with Gibbs, Smith held senior marketing and sales positions at Checkmate Electronics, Lanier Worldwide and founded Independent Business Supplies.
“I also am pleased to announce Donna Embry’s promotion to executive vice president. Her wealth of knowledge and expertise will continue to strengthen Vital’s market position.” said Palmer.
A seasoned veteran in the acquiring industry, Donna Embry has played a major role for several years in delivering quality products to Vital’s clients and their merchants. As executive vice president of product marketing, she will continue to focus on building Vital’s competitive advantage in commerce enabling products and services.
Vital Processing Services (Vital) is the world’s recognized leader in technology-based commerce enabling services. Vital’s clients include financial institutions and their agents that provide a wide variety of electronic payment processing services to merchants. Vital’s product offering includes Portfolio Management Services and Merchant Point-of-Sale Products. Headquartered in Tempe, Ariz., Vital does not compete with its clients for their merchant business. Vital services include merchant POS products, electronic authrorization and data capture; VirtualNet Internet-commerce suite of services; clearing, settlement and exception processing; merchant accounting, billing, and reporting; operational fullfillment services (including chargeback and retrieval processing); risk management; and customer service. Vital is a merchant processing joint venture of Visa USA and Total System Services, Inc. Vital can be found on the Internet at [www.vitalps.com].