Fidelity credit cardholders directing their cash rewards into a Fidelity account will average $1,476 in cash rewards in 2014. If they earn a similar sum each year and direct the cash towards a 529 college savings account every year for 18 years, the total rewards accumulated could exceed $26,000, without even factoring in potential compound annual growth.
Cloud-based technology provider ShopKeep is integrating the email marketing platform MailChimp. The integration allows ShopKeep merchants to engage with their most loyal customers through customized email messages based on insights into their purchase behavior.
Purchase Dollar Volume (PDV) on U.S.-issued debit cards by Visa (V) and MasterCard (M) is expected to slightly increase in the fourth quarter to $477 billion. Debit PDV jumped 7.6% year-on-year (Y/Y) in the third quarter of 2014 (Q3/14) to $452 billion, according to CardData.