PayPal and Braintree launch v.zero SDK to six new countries

Braintree is building and democratizing access to the most sophisticated payment tools, so that innovators and developers around the world can build the next 99designs, Hailo and Rovio. Companies based outside the US are an important part of Braintree’s client base with international transactions accounting for more than a third of Braintree’s authorized payment volume. In an effort to help support innovation globally, the company is letting users Pay with PayPal feature through the Braintree v.zero SDK for our international merchants, beginning with Australia, Canada, France, Germany, Sweden and the UK. They are introducing the rollout of v.zero in these core markets and working to make all of the SDK features available for our tens of thousands of customers across the more than 40 countries we serve globally.

UniPay Adds Gift and Loyalty Cards Support

United Thinkers announced Gift and Loyalty Card Features, the addition of Check 21 and pending Digital Currency Processing Integrations.In addition to existing Credit, Debit, Pre-Paid, and EBT Card Processing functionality, UniPay now supports Private Brand Gift, Loyalty and Combo Cards to meet the growing demand for these card types in the Electronic Payment Transaction Processing Market. The UniPay Platform provides a unified processing API for handling of credit cards, debit cards, EBT cards, pre-paid cards, gift, and loyalty cards, including management of points and rewards. This additional functionality makes UniPay the only product available where the structure and format of all basic operations remain the same across all Card Types as well as ACH Processing. The UniPay UniCharge Module is an advanced Processing and Remittance Engine supporting advanced functionality needed for transaction processing through a wide network of Processors and Gateway Partners.

Square Announces Analytics Tool

Square announced Analytics to its complete Register service. The powerful reporting and analytics tool delivers sellers actionable data to increase sales and better serve their customers. Square Analytics integrates the full suite of Square Register products including Pickup, Invoices, and Appointments, making it the most robust point of sale service. Expensive annual fees, tedious set-up processes, and irrelevant, generalized reports have traditionally excluded small business owners from useful information available to larger merchants. Building on the sales data to which Square sellers already have access, the new mobile-optimized Square Analytics delivers information including most-popular items and categories, busiest time of day, and a holistic view of customer spending.

MainStream Merchant Services Partners Womply

MainStream Merchant Services launches MainStream Insights, the industry’s leading merchant analytics platform powered by Womply. MainStream Insights will provide merchants with access to rich, highly-relevant data about their business they can use to grow, outpace the competition and increase their bottom line. MainStream Insights allows merchants a secure way to manage revenues, online reputation, and social media, through a central online dashboard designed to provide merchants with easy access to powerfully informative business tools. These tools vividly bring data to life to help merchants make better decisions and execute effective business plans.MainStream Insights offers merchants Revenue and Transaction Analytics, Market Intelligence and Competitor Monitoring.