Cardlytics, the leader in Card-Linked Marketing, was recently featured in Celent’s report, “Using Data to Create Value for All Customers: A Case Study of Bank of America’s BankAmeriDeals Program.” It examines Bank of America’s implementation of Cardlytics’ card-linked marketing rewards program to understand what it takes to implement such a program at a large bank, what can be achieved and what lessons can be learned. The report revealed several key differentiators of Cardlytics’ program, including intensive measuring, monitoring, controlling and continuous improvement. Retailers are looking for new ways to deliver targeted marketing offers to consumers, at scale. The Cardlyics advertising platform uses purchase data from approximately 70% of US households to deliver millions of targeted marketing recommendations each month to millions of active buyers.
Western Union announced users of Sprint prepaid brands Boost Mobile and Virgin Mobile USA now have access to Western Union mobile money transfer services. Sprint’s Boost Mobile and Virgin Mobile customers can initiate a Western Union Money Transfer® transaction directly from the Money Center within the Boost Zone and Virgin Zone portals on their mobile phones. Western Union mobile money transfer services available through Boost Zone and Virgin Zone are enabled for select Android®-powered smartphones. Additionally, Virgin Mobile customers with an iPhone® can conduct a Western Union Money Transfer transaction via the mobile-optimized m.wu.com site.
Boost Mobile announced a simple way for users of Boost Mobile Wallet powered by Wipit to turn their checks into instant cash funds, available in their Boost Mobile Wallet Plus accounts. The new service called Quick Check is available through the Boost Mobile Wallet powered by Wipit. The funds are loaded in users’ Boost Mobile Wallet Plus accounts, which are issued by Sutton Bank in association with Wipit. The Boost Mobile Wallet application offers international money transfer by Ria Money Transfer, bill payment, domestic and international prepaid mobile top-up, and money transfer capabilities to other Mobile Wallet accounts, all available through Wipit and its financial services partners. The application is available as a free download at the Google Play Store from a Boost Mobile Android-powered smartphone.
TransCentra billing and payment software and services signed three new customers. These customers all signed contracts for TransCentra’s latest offering, which combines the company’s managed billing and payments processing services in a templated package, built and priced specifically for mid-market customers. TransCentra’s new mid-market customers are in the utility and insurance industries, although the billing and payments solution meets the needs of organizations across any vertical, including healthcare, financial services and automotive. The services give companies a single source option for managing their entire revenue cycle, from billing to remittance. The mid-market offering also handles all supporting correspondence in conjunction with a bill. Critical pieces of communication, such as new customer welcome letters or notifications for late bills, are available in a quick-to-market, templated form for organizations to roll out in as little as 60 days.
Capital Access Network appointed GE Capital Veteran Shiladitya (“Shila”) Ray as the company’s new Chief Financial Officer. Ray is leading the Finance and Accounting teams at CAN and will play a key role in long-range strategic planning and initiatives, including product expansion, aggressive digital distribution and lending capacity. Ray has spent the past 16 years in various finance leadership roles at GE Capital. Most recently, he was the Global Simplification Leader for GE Treasury. Before his role in Treasury, he was the Chief Financial Officer (CFO), Operations for GE Capital, Americas. He also served as CFO for several GE businesses, including GE Trailer Fleet Services, GE Global Electronics Solutions and GE Commercial Finance, India.
SugarCRM, the company that makes every user a customer expert, today announced that it has integrated with Google’s new “Conversion Import” feature. With this new capability, organizations can track when clicks on Google AdWords ads result in sales or leads in the offline world. Google’s new “Conversion Import” feature, fully supported by Sugar, enables organizations and their users to measure how online leads convert into offline sales.
Braintree TaskRabbit and Uber enhanced its payment platform with additional fraud protection for its merchants that leverages the purchasing behavior across a large network of online and mobile companies. Now all Braintree merchants, from startups to enterprises, benefit from this powerful network effect that shields them from a variety of threats, reducing the risk of fraudulent activity and losses to their business. Braintree creates rules that take into account hundreds of variables across the network for merchants to apply to their business. Braintree goes beyond looking at a customer’s purchase behavior at a single merchant by analyzing purchasing behavior across a large number of merchants. With these insights, Braintree can accurately recognize fraud and take appropriate actions.
Fiserv announced that Black Hills Federal Credit Union of South Dakota enlisted its “Corillian Online” and “Mobiliti” digital banking services as part of an overhaul of its digital brand, including its website and online and mobile banking capabilities. This includes the integrated capabilities with bill presentment and payment through “CheckFree RXP” and person-to-person payments through Popmoney from Fiserv. According to the credit union, the new online capabilities have already been well received. In the first 90 days following the launch, more than 1,600 new users enrolled in online banking, and more than half of those also began using online bill pay. Black Hills deployed Campaign Manager from Fiserv to build and execute online marketing campaigns specifically tailored to each individual’s financial needs.
IPayments Forum (IPF) and the ATM Industry Association (ATMIA) jointly announced the formation of the Integrated Payments Alliance, formerly known as the ATM Acquirers Alliance. Cash advocacy will be a central focus of the Integrated Payments framework. ATMIA and the Integrated Payments Alliance will soon publish new best practices forCardless ATM Transactions. The organization is assembling a white paper for the new Alliance which builds a futurological model for the former’s concept of intermodal currency which is soon to dominate the future of payments and money.
ROAM an Ingenico mcommerce platform announced that Cynergy Data payment services deployed its white-label solution to power its new Vwalaa! mPay offering. Cynergy Data leveraged ROAM’s core platform components – the G4X secure mobile card reader, the ROAMpay™ X4 application and the myROAM management portal – to launch the Vwalaa! Mobile Pay brand in less than four months. Because Cynergy Data is first to the U.S. market with the new version of ROAMpay X4, it is currently the only U.S. acquirer to offer game-changing features such as offline processing, configurable inventory management, previous purchase recognition and personalized receipts.
NCR Corporation announced Boston Market started deploying NCR “RealPOS 72XRT” in all of its over 460 locations. The POS technology allows Boston Market long-term reliability, due to its rugged construction and processing power. RealPOS 72XRT continues NCR’s leadership in high-performance POS systems. Built with Intel(R) processors inside and featuring Intel(R) Active Management Technology (Intel(R) AMT), the 72XRT provides more intelligent processing power to drive new applications, remote manageability and enhanced security to deliver value and create a competitive advantage for Boston Market.
[ihc-hide-content ihc_mb_type=”show” ihc_mb_who=”0″ ihc_mb_template=”1″] Credit card advisory firm R.K. Hammer has released their findings for card industry attrition and recent trends in this important metric. The R.K. Hammer model shows an average 12% “gross” attrition rate for prime card issuers for 2012, down from 14% for 2011. Gross attrition is defined as the percentage of…