Advanced DMP Offers Detailed Purchase-Based Marketing for Radio

Westwood One, America’s largest radio network, picked Nielsen Marketing Cloud and its advanced data management platform (Nielsen DMP) to launch the first-ever audio DMP. Advertisers can now make sharper buying decisions across Westwood One’s over-the-air radio and streaming audio channels, which reach almost a quarter of a billion listeners weekly across all U.S. media markets.…

U.S. Card Issuers Left with Bottom Fishing and Rewards Gamers

The number of new credit card accounts (those opened in the previous 24 months) rose to 88.1 million, driven in part by a 16% increase in new subprime accounts. Even with this increase, subprime accounts continue to comprise roughly one-fifth of total open accounts — equivalent to 2012 levels. According to the American Bankers Association’s…

Zuora to Electrify the Subscription Economy in Frisco with Subscribed

Zuora’s first annual User Summit begins with advanced training by role – Billing & Payment Ops, Finance Ops, Zuora Admins, IT/Developers, Pricing and Growth Managers. Zuora has been enabling the subscription economy by building the next generation commerce platform. Zuora’s subscription management software has enabled 21st century businesses around the world from startups to enterprises…

High Quality Payments Innovation Summit Coming to Frisco in November

The Payments Innovation Summit, produced by UK-based Argyle’s Innovation Enterprise, is slated for November 9 and 10 in San Francisco. More than 150 top level payments and commerce professionals are expected to attend. There will more than 25 industry expert keynote presentations and over 20 case studies presented from Fortune 500 companies. Topics covered are from the…

Innovative Shopping Trends in Retail Taking Shape in 2017

The self-serve retail model, 24/7 stores with robot-assisted drive-thru windows, and interactive mirrors will become mainstream. Nearly half (47%) of consumers in a recent survey ranked interactive touchscreen mirrors in dressing rooms among the top three most exciting innovations of the future. According to Synchrony Financial’s Future of Retail: Insight and Influences Shaping Retail Innovation…

Personal + Mobile + Seamless + Secure = Unified Commerce for Retailers

Unified commerce goes beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a common commerce platform. Retailers are moving in this direction with 71% planning to have a unified commerce platform within three years. According to a new report from Boston Retail Partners (BRP), the mobilization of…

Smart City Citizens Sharing Personal Data Creates a New Revenue Opportunity

The rapid pace of technological and societal change has given government CIOs a new sense of urgency and a willingness to experiment with smart city and open data initiatives. By 2019, 50% of citizens in million-people cities will benefit from smart city programs by voluntarily sharing their personal data. Research firm, Gartner, predicts 20% of…