American Express announced this week Brokerage for Blue, a new benefit of Blue from American Express ([http://www.americanexpress.com/igot blue]). Brokerage for Blue is designed to help Cardmembers with Blue from American Express attain financial independence by providing online access to investor education. With Brokerage for Blue, cardmembers gain access to a wealth of information, tools and resources to help them make better investment decisions, regardless of their level of investment experience. Brokerage for Blue includes:
— Investor Strategies — Detailed information, tips, tools and articles to help clients plan to meet their investment objectives — with versions for both beginning and experienced investors. Within each of the investor strategies are direct links to American Express(R) online tools and an account application to help investors create their investment plan.
— Standard & Poor’s Resources — A collection of articles is also available for cardmembers who are seeking a greater understanding on a variety of investing topics including “How to Choose a Mutual Fund” and “How to Weather a Stock Market Correction.”
— Easy Account Opening — A step-by-step guide to opening an American Express Brokerage Account. Access to an online application is readily available for cardmembers to apply for instant account approval.
— American Express Brokerage Challenge, a risk-free trading experience which allows people to hone their skills in an environment that works just like an actual American Express Brokerage account.
“Cardmembers with Blue from American Express are among the most Internet-savvy consumers out there,” said Kathy Marryat, vice president, Blue product management, American Express. “But they may not have a great deal of experience in investing or financial planning. With Brokerage for Blue, we are reaching out to a group of potential investors who want to use the Internet to achieve their financial goals.”
“American Express is well known for helping our customers use the Internet to learn about personal finance, plan for their futures and invest,” said Francois Odouard, vice president, American Express Brokerage. “With Brokerage for Blue, we are taking the best of our financial planning tools and resources, integrating them with customized financial education, and bringing it all together in one place for Blue customers.”
Investing strategies outlined on Brokerage for Blue include:
— Prioritizing financial goals
— Risk tolerance assessment
— Asset allocation
— Researching stocks and mutual funds
— Monitoring investments
The strategies are organized into two “paths:” one for beginning investors, and one for more experienced investors. No matter which path investors choose, Brokerage for Blue can help them use the Internet to get started in investing and achieve their investment goals.
American Express Company (NYSE: AXP) is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, financial planning, business services, insurance and international banking.
At [http://www.americanexpress.com] , customers can choose from a range of Internet products and services. Options include the ability to check Card and Membership Rewards(R) account information; pay American Express Card bills online, consolidate and track travel rewards programs, make travel reservations, find last minute travel bargains, and receive special online offers. Consumers interested in financial services can conduct online banking, with free bill payment and ATM rebates, and take advantage of online brokerage services, including low-cost stock trades, comprehensive, integrated online financial planning tools, and access to financial advisors. Resources for small businesses include tips on incorporation, managing staff, and franchising business opportunities. Corporations can choose from merchant, retirement, purchasing and travel and expense management services.
American Express Financial Advisors makes investments, brokerage services and financial planning services available through American Express Financial Advisors Inc. (Member NASD and SIPC). American Express Travel Related Services Company, Inc., offers charge cards, credit cards and travel services. American Express Company is separate from American Express Financial Advisors Inc. and is not a broker-dealer.
Investments are not insured by the FDIC, are not deposits or obligations of or guaranteed by a financial institution, involve investment risks including possible loss of principal. All deposit products and services are offered by American Express Centurion Bank, a federally insured financial institution.