Danish payment management company Pensio is undertaking a major relaunch and rebranding exercise and highlighting the evolution with a move to new offices in Copenhagen. Founded in 2008, the company has seen continuous growth with its breakthrough payment solutions. The new name of AltaPay is to underline the company’s new global ambitions.
NextCard continues to dominate credit card marketing on the Internet. For the week ending June 4, banners ads for the ‘NextCard VISA’ reached 19.9% of the at-home audience and 23.8% of the at-work audience. Nielsen/NetRatings reported that nearly 80 million NextCard ad impressions were delivered to at-home users while more than 52 million impressions were delivered to at-work users. Among the top banner ads for the week of May 29 – June 4, were ads for Providian’s ‘GetSmart’ and ‘Aria’ products. Nielsen says the universe of at-home users is now 135 million while the number of at-work users totals 34.1 million. The average click rate for top banners is now 0.29% for at-home users and 0.23% for at-work users.