MasterCard announced a new “Priceless” advertising campaign that will instantly award consumers who find winning envelopes in select CondÃ© Nast publications and Sotheby’s Preview magazine with one of three exceptional and one-of-a-kind experiences. The new “Priceless Search” campaign will award experiences in the categories of art, dining and travel. To encourage consumers to visit priceless.com/search to learn about the experiences, MasterCard will debut a new 60-second spot during the “80th Annual Academy Awards” broadcast on February 24th on ABC. Priceless Search is designed to engage consumers at priceless.com and build the brand’s connection with affluent consumers.
Sotheby’s and GE Money have teamed to launch two invitation-only affluent MasterCards later this spring. The new “Sotheby’s World Elite MasterCard” and “Sotheby’s World MasterCard” will offer a suite of luxury experiential rewards not available on other MasterCard products. Cardholders for both “Sotheby’s MasterCards” will receive gratis admission for up to four visitors at participating museums such as the San Francisco Museum of Modern Art. Additionally, cardholders will earn one point for every dollar spent, which can be redeemed for benefits ranging from donations to partner museums; having Sotheby’s auctioneers or specialists assist in the cardholder’s private events; access to Sotheby’s special events; to a yacht or private jet charter. All cardholders will have the option of choosing either a standard issue card or a work of art depicted on their card from a selection of paintings by artists such as Claude Monet, Rene Magritte, Frida Kahlo and Canaletto.