i-design developer and supplier of ATM and self-service marketing solutions for the banking industry has signed a major contract with FDR Limited, a branch of First Data Corporation electronic commerce and payment processing, offering its “joono” marketing software solution. The joono software enables banks to deliver targeted product marketing to their customers while providing enhanced multi-media capabilities and the potential for third party advertising campaigns using atmAd, i-design’s media sales and campaign operations services. i-design will also be providing a fully managed end-to- end campaign activity service.
I-design ATM and self-service marketing solutions forged a second multi-year contract with Cardtronics ATM deployer, which operates over 37,000 ATMs globally, wherein Cardtronics has acquired a license to incorporate i-design’s ‘joono’ marketing software to its own offering. The i-design next generation targeted marketing software allows financial institutions, retailers and advertisers to communicate with their customers through ATMs and advanced functionality financial kiosks. The “joono” improves on its counterpart “atmAd” with new functionality and broader capability. This after initial advertising agreements signed in May 2010 for the deployment of I-design on Cardtronics ATMs.
CASH machine advertiser I-design has launched the next generation of its ATM software, “joono,” to replace its existing “atmAd” ATM software. This will allow banks to also communicate with customers through mobile phones and plasma screens in addition to ATMs and self-service machines. I-design disclosed “joono” also adds new features for ATM marketing and will enable banks and ATM owners to manage digital marketing communications centrally on a single platform.
Cardtronics retail ATMs has signed a multi-year agreement with i-design “atmAd” marketing platform for self-service devices to bring immersive third-party advertising to its ATMs. Cardtronics will launch advertising on approximately 2,200 of its Vcom financial kiosks in 7-Eleven stores in the United States after recently offering third-party advertising on about 800 ATMs operated by Bank Machine, Cardtronics’ United Kingdom subsidiary. With this, i-design will sell ATM advertising space to third-party brands on behalf of Cardtronics allowing them to place their messages on the ATMs equipped with the “atmAd” software in both the United States and the United Kingdom.
Cardtronics retail ATMs has signed a multi-year agreement with UK-based i-design “atmAd” marketing platform for self-service devices to bring immersive
third-party advertising to its ATMs. Cardtronics will launch advertising on approximately 2,200 of its Vcom financial kiosks in 7-Eleven stores in the
United States after recently offering third-party advertising on about 800 ATMs operated by Bank Machine, Cardtronics’ United Kingdom subsidiary. With this,
i-design will sell ATM advertising space to third-party brands on behalf of Cardtronics allowing them to place their messages on the ATMs equipped with the
“atmAd” software in both the United States and the United Kingdom.
The Royal Bank of Scotland has signed an agreement with i-design
for the deployment of its “ATM:ad” advertising campaign for 2Q08.
With RBS owning the largest volume of ATMs in the UK, this agreement
represents i-design’s largest “ATM:ad” contract and marks 14,800
ATMs software licenses sold, representing 44% of the UK’s ATMs.
Additional financial institutions running the “ATM:ad” campaign
include Nationwide Building Society, HSBC plc and Alliance &
ATM:ad has appointed Richard Rowley as the Head of Media Sales
bringing with him experience in the industry. For ATM:ad, he will
oversee the development and implementation of new sales strategies.
Previously, Rowley was employed with Maiden Outdoor for 10 years
and, most recently, with ScreenFX. With his previous experience,
Richard oversaw supermarket, mall 6-sheet markets, Adrail 6 sheets
and was responsible for the development of Transvision’s digital
Alliance & Leicester and i-design have signed a 5 year agreement to deploy
the media company’s ATM advertising, ATM:ad, on A&L ATMs. This will
allow A&L to advertise for third party and internal marketing campaigns
using i-design marketing software. The agreement stipulates an initial
fee for the use of i-design’s software, periodic maintenance charges and
for i-design to sell third party advertising on A&L’s ATM network. i-design
also has ATM network advertising contracts with Nationwide Building Society
and HSBC, giving the company exclusive rights to sell advertising on a
over 2000 ATMs.
i-design has announced that HSBC has signed to roll-out the company’s
ATM advertising solution. The advertising solution is called ATM:ad and
will be displayed on the bank’s ATMs across the UK. HSBC is also
given the option in the contract to utilize i-designs’ ATM screen
management product Builder. This campaign compliments the bank’
current self-service marketing strategy and network infrastructure.
Nivea has launched a gender-targeted campaign with ATM:ad, part of the
UK-based i-Design multimedia group that uses new user-profiling and
gender-targeting features to enhance the existing capabilities of
ATM:ad. The campaign for “Nivea for Men” will employ each of ATM:ad’s
4-modules – one aimed at men and one aimed at women. When the customer
inserts the card, ATM:ad identifies the gender and plays appropriate
content during transaction and thank you modules as well as on the
receipt that will feature reminders of the Nivea
London-based ATM:ad has announced the appointment of Kevin Kemp, who joins the team as Head of Business Development. Kemp comes to ATM:ad from Avanti Screen Media. His responsibilities at ATM:ad will be to focus on the outdoor specialist agencies, to develop business strategy and new opportunities. Since its launch in mid-2004, ATM:ad has carried campaigns from a wide range of sectors including travel, FMCG, Internet,
entertainment and government for a variety of advertisers including
Essex, Surrey, Leicester & Thames Valley Police, Burton’s, UIP, British
Airways, Fox Home Entertainment, Nestle, Comic Relief, Carling, and
The Home Office has launched a second series of ads targeted at specific hotspots where it wants to encourage prevention of ATM crime. Cash machines in selected London boroughs and 10 cities, including
Liverpool, Coventry, Sheffield and Wolverhampton will display ads with
the message: “Keep it Safe, Keep it Hidden.” The campaign, which was planned and bought by Posterscope, is expected to deliver 1,140,000 one-to-ones, 4,560,000 impacts and generate approximately 285,000 cash machine receipts, which will also feature the campaign message.