Among US debit card users, 37% have overdrawn their accounts in the past year while only 30% of the overdraft users will most likely file overdraft information sent to them by their bank or credit union. Additionally, if banks rely on only one Opt-In/Out contact, 30% of their overdraft customers will not respond, will be automatically opted out, and will not be protected by overdraft protection, as required by the new Regulation E legislation. This, according to a March 2010, ACTON Market Intelligence Internet-based survey of 20,000 adult heads of household, also shows 30% of the overdraft users will likely be automatically opted out this summer due to non-response to their Opt-In/Out forms and subsequently without overdraft protection. This 30% accounts for 11% of all the debit card user accounts, nearly half of which will most likely move their account to another institution.
2009 AVG OL FEES
JAN: $35.92
FEB: $35.92
MAR:$35.93
APR: $35.95
MAY:$35.98
JUN: $36.10
JUL: $36.12
AUG: $37.75
SEP: $38.01
OCT: $36.58
NOV: $36.90
DEC: $36.91
SOURCE:Carddata.com