The Competition Commission has concluded that no real competition exists in the store credit card market. As a result, the CC estimates that British consumers are being bilked between GBP 80 million to GBP 100 million per year in excess prices paid for credit and
insurance. A provisional findings report was issued today by the CC after the matter was referred by the Office of Fair Trading in March 2004. The CC is required to issue its final report in March 2006.
The CC says store card APRs are on average some 10% to 20% higher across the store card market as a whole than they would have been had they
reflected providers’ costs, including the cost of capital. The CC concluded that there are features of the store card market that effectively insulate retailers and consumer credit providers from competitive pressures, notably from credit cards and store branded credit cards. There is therefore little competitive pressure either on APRs or insurance. Retailers’ primary concern is to avoid having an APR on their store card which is above those of other store cards. At the same time, consumers’ sensitivity to APR levels and other charges is low. Taken together, this results in store cardholders who take up credit, and associated insurance, paying more than they would in a fully competitive market. The CC says at the end of 2004, there were almost 14 million active store card accounts, with outstanding balances of about GBP 2.5 billion. The CC found that some 57% of store cardholders who used their card in a particular month took on interest-bearing credit. To correct the competitive situation the CC is considering requiring store issuers to place full information on statements; insert an APR warning notice on store card statements; provide and prominently display facility to pay outstanding balances by direct debit; and separate offer of payment, purchase and price protection insurance.