MasterCard Worldwide announced record growth of its contactless payments technology, MasterCard® PayPass™, across the Asia/Pacific, Middle East and Africa (APMEA) region in 2012, citing a 28% (YoY) increase in merchant locations. MasterCard’s PayPass contactless payment network now boasts nearly 700,000 merchant locations in 51 countries as of Q4 2012. Growth data reflects a strong demand from consumers for fast and convenient alternative to cash for everyday purchases in region, including those in emerging markets like Vietnam, which last month launched contactless payments for the first time. In Australia, more than one-in-ten card transactions under $100 is now being made with PayPass. In Singapore, transactions made using PayPass at last year’s Great Singapore Sale (GSS) grew 100-fold, with total spend up by more than 54%. In New Zealand, all new consumer credit and debit cards issued are enabled with PayPass. Consumer-led demand for contactless technology drove uptake among the country’s most popular retailers, including Bunnings, Kmart, The Warehouse, Resene, Repco, and BP.