CardWeb.com’s CardExecs database of payments industry movers and shakers today features Patrick Burke, President and Chief Operating Officer of Bluefin Payment Systems.
American Express and the NBA will take basketball fans behind-the-scenes of NBA All-Star 2014 with its “Off the Court” digital destination, which connects fans to some of their favorite players through shared personal passions and interests, including basketball, fashion, travel and music. American Express and the NBA will once again take basketball fans inside NBA All-Star Media Day and present the first-ever American Express “Off the Court” Rookie Roundtable giving them unprecedented digital and live stream access to players they love. These live streams will allow fans to submit their own questions to players via Twitter. Fans can also chat with each other online, reacting to player’s comments and join in on the excitement. The NBA All-Star Media Day live stream can be viewed on “Off the Court” at nba.com/offthecourt on February 14, beginning at 1:30pm EST. This is the second year, the global live stream courtesy of American Express will allow fans to watch four Eastern Conference All-Stars and four Western Conference All-Stars respond to media questions live. American Express is offering new ways for fans to experience the action of NBA All-Star 2014 by releasing NBA All-Star Mini Movies presented by American Express throughout the weekend.
VeriFone announced Holiday Oil completed a chain wide rollout of its “LiftRetail” marketing solution, which uses POS-connected digital screens to engage each shopper with relevant offers and coupons. Additionally, it analyzes each item in a shopper’s basket in real-time to make the right offer to the right shopper at the right time. The result is a proven increase in sales, delighted shoppers, and empowered cashiers. Instead of relying on paper punch cards, LiftRetail tacks each shopper’s purchases by mobile number and automatically redeems their sixth coffee for free. It also customizes advertiser-funded offers to match the prices, promotions, and item availability of each retailer for a centric marketing platform funded by CPG manufacturers.
Chase Sapphire Preferred travel rewards card and Bravo Media co-hosted the “Top Chef Masters” Season 5 Premiere Tasting Event, July 16, in New York City. “Top Chef Masters” host Curtis Stone, new head critic Gail Simmons and eleven critically-acclaimed chefs, featured in the upcoming season, which begins July 24, mingled with attendees and offered for the first time ever dishes straight from the show. Building on the excitement of the event, Chase Sapphire Preferred announced a $25,000 donation to City Harvest, the world’s first food rescue organization, which is dedicated to helping feed more than one million hungry New Yorkers each year. Several chefs from the new season of “Top Chef Masters,” including Franklin Becker, Richard Sandoval and Sang Yoon, among others, recreated dishes featured in Episode One. Chef Jennifer Jasinski prepared orange and ginger caramelized skirt steak with a roasted mushroom fregola salad, while Chef David Burke surprised guests with “angry” “shrimp atop smoky white bean hummus.
International travelers spent an additional US$716.7 million on their Visa accounts while in the United Kingdom during the second week of the London 2012 Olympic Games (July 30 – August 5), bringing the total spend on Visa accounts in the United Kingdom to more than $1.4 billion. While the biggest Visa spenders still hail from the United States, Visa account holders from Russia – one of the top 15 contributors to the London 2012 Olympic Games – have increased travel spend on their Visa accounts by more than 30 percent for the second week in a row. The top 10 contributors to the overall spend throughout the United Kingdom on Visa accounts by country/territory during the second week of the Olympics include United States ($91.0 million); Japan ($47.4 million); and France ($44.5 million). The bottom three include Germany ($33.3 million); Canada ($25.3 million ); and Sweden ($23.9 million).
Visa kicked off its social marketing campaign, generating national support from countries far and wide through Facebook, Youku and Sina-Weibo in China, VKontakte in Russia, YouTube and Twitter (US). This will inspire Team Visa athletes at the London 2012 Olympic and Paralympic Games. Since the campaign launched in May, fans have cheered in the form of liking the Visa Facebook page, submitting photos, videos and text cheers and performing one-click cheers through Visa’s Cheer application on Facebook, viewing and sharing video content on YouTube, as well as including the campaign’s hashtag (#VisaGoWorld) on Twitter (@TeamVisa) and cheering through partner websites. The campaign has seen 1.9 million fan “Likes” on Visa’s Facebook page; 400,000 cheers for 69 Team Visa athletes in the form of a one-click cheers and text, photo or video submissions; and 25.7 million views of Visa’s Go World commercials, behind-the-scenes athlete content and consumer-generated cheer videos.
VeriFone Systems acquired LIFT Retail Marketing digital marketing system designed to increase sales for convenience stores. LIFT Retail developed and markets the “LIFT Station” network-connected digital marketing hub that integrates with POS systems in the convenience store and petroleum retailing market. The “LIFT Station” personalizes the experience for each shopper by presenting relevant offers with compelling digital ads on a touchscreen display while simultaneously engaging cashiers with a friendly sales script to help close the deal. The acquired company will be incorporated into VeriFone’s solutions portfolio as a product and services offering called LiftRetail Solutions, which will integrate with all leading retail POS systems in the convenience store/petroleum segment.
Torex technology for retail, hospitality and convenience and fuel markets, launched its “kachng!” cloud-based HTML5 POS. Designed to work via a browser on any tablet device, smartphone and the traditional POS, “kachng!” combines HTML5 POS with the portability and low cost of tablet computing. The flexible POS can be scaled quickly in line with demand and also fits into their existing IS systems and POS framework. It offers full cash management with float control, petty cash, cash settlements, statements of the day’s trading and tender report; the sales features include: returns, price modifications, voids, suspend and recall actions, and other services such as electronic audit, enterprise dashboard, KPIs and a promotions engine.
OR-based Vesta Corporation electronic payment solutions has begun managing “Tele2 Latvia’s” electronic Web & IVR top-up channels. Vesta will also support live agent top-ups hosted by Tele2. This lets Tele2 prepaid customers use streamlined, secure top-ups via a wide variety of payment devices and payment channels. Vesta’s payment technology is also fully PCI Data Security Standard (PCI DSS)-compliant. Mandated by leading credit card issuers, PCI compliance assures that requirements for payment data security are being met.
OR-based Vesta Corporation electronic payment solutions has begun managing “Tele2 Latviaâs” electronic Web & IVR top-up channels. Vesta will also support live agent top-ups hosted by Tele2. This lets Tele2 prepaid customers use streamlined, secure top-ups via a wide variety of payment devices and payment channels. Vestaâs payment technology is also fully PCI Data Security Standard (PCI DSS)-compliant. Mandated by leading credit card issuers, PCI compliance assures that requirements for payment data security are being met.
Brian Hughes has been appointed Executive VP and Head of Card and Retail Services for HSBC Finance Corporation. Having been with HSBC since 2004, most recently serving as EVP, Marketing, for Card and Retail Services, he was responsible for the strategic direction and day-day-day leadership and operations of the Retail Services business and its merchant relationships. Hughes has played a key role in working effectively with the merchants on business solutions, including renegotiating many merchant and partner contracts. Prior to joining HSBC, Hughes was a Principal with Booz Allen Hamilton, where he specialized in growth strategy and marketing effectiveness.
Visa has announced a series of digital successes from its “Go Fans” FIFA-themed marketing campaign through YouTube and Facebook. Connecting with soccer fans worldwide, a key aspect of the campaign is the popular fan- and celebrity-submitted goooal shout videos, has attracted more than 5.6 million video views on Youtube while the Visa “Match Planner” has been downloaded by more than 53,000 fans for the Facebook platform. Americans account for the largest viewership at 1,665,218 video views, while Mexico and Brazil trail slightly at 1,524,209 and 1,295,921, respectively. In the competition for most viewed goooal shout video, Cafu currently holds the title with 1,077,107 views, followed by Nash with 647,100 views and Australian fan “Bazza” at 416,846 views. Visa launched the Visa Match Planner (visagofans.com) in May to allow fans to create customizable, dynamic FIFA World CupTM viewing schedules to share with friends via social networking channels such as Facebook.