Capital One and General Motors have expanded their co-brand card partnership with the launch of the BuyPower Business Card.
ACE Cash Express and prepaid card provider Netspend presented a check
for $369,063 to the National Breast Cancer Foundation. ACE Cash Express
and NetSpend donate a portion of every purchase of the “Pink All-Access
Visa Prepaid Card”, marketed by NetSpend and issued by MetaBank to NBCF.
ACE is the largest owner and operator of check cashing stores in the
United States. The NetSpend Prepaid Card Network includes leading
consumer brands and companies serving the un-banked and under-banked
markets, and its strategic relationships include card issuers, EFT
networks and payment card associations. ACEâs and NetSpendâs proceeds
from the pink card campaign have resulted in donations to the NBCF
totaling more than $415,000 since the program began in October 2006.
Advertising expenditures in the first six months of this year declined
by 1.6% as compared to the same period in 2007. TNS Media Intelligence
says ad spending during the second quarter was
off 3.7% versus last year, the steepest quarterly drop since 2001.
Financial services advertising remained stalled and finished the half
year flat at $4.5 billion. Credit card marketers pulled back on
spending toward the end of the period, while retail bank advertising
picked up momentum, an outcome of the need to attract consumer deposits
in the face of widening liquidity concerns.
Chase, Continental Airlines, General Motors and MasterCard have teamed to launch the first-ever “MasterCard World for Business” credit cards. The new “Continental Airlines World MasterCard for Business” card and the “GM Business Card World MasterCard” offer no limits on rewards. The new “Continental Airlines World MasterCard for Business” awards double “OnePass” miles for ticket purchases made directly from Continental Airlines, as well as on dining, gas and office supply store purchases. In addition, cardholders will earn one “OnePass” mile for every dollar spent on all other card purchases. The new “GM Business Card World MasterCard” offers three percent on fuel at the pump, dining, office supply stores, GM dealers’ parts, GM dealers’ services and one percent for all other card purchases.” Earnings can be applied toward the purchase or lease of more than 80 eligible GM vehicles at any time, and can be used with most other GM incentives. Beginning today and continuing through December 31st, any time “GM Business Card World MasterCard” cardholders use their card to make a purchase, they will be automatically entered for a chance to win a new 2008 Escalade.
Netspend’s pink “All-Access VISA” prepaid card in partnership with ACE Cash Express made a $46,000 donation to the National Breast Cancer Foundation. The program was part of the companies’ October 2006 commitment to donate a portion of every purchase of the pink “All-Access VISA” prepaid card. NetSpend is a marketer and processor of prepaid cards and ACE Cash Express offers the cards through its retail outlets.
HSBC and General Motors are launching today a new cobranded card that enables cardholders to use their rewards for the purchase of any new vehicle. The “GM Flexible Earnings Card” offers a full one percent on all credit card purchases, which are tripled if they are applied toward the purchase or lease of a new GM vehicle. The existing GM cobranded MasterCards offer a 5% rebate towards the purchase of a GM vehicle. Current card products include the “GM MasterCard,” the “GM Extended Family MasterCard” for GM employees, suppliers and relatives, and the “GM Business MasterCard” for small business owners. The new “GM Flexible Earnings Card” also enables GM cardholders to use their earnings to purchase vehicle service, accessories and other items from GM dealers. Launched in September 1992, the cobranded GM MasterCard program has delivered the sale or lease of nearly five million vehicles. There are currently six million GM cardholders in the USA.
Helsinki-based FreeStar Technology has named the first two members of its advisory board. The first two are Donna Curry and Anders Hedin. Donna Curry has spent 20 years at Merrill Lynch as a First Vice
President in the Global Private Client Group. Anders Hedin founded Hedin Cars which is one of the largest car dealerships in Sweden with 15 different sales centers. FreeStar Technology currently processes in excess of 1,000,000 card payments per month for an established client base that comprises companies such as Finnair, Ikea, and Stockman.
Global Cash Access has recently signed or renewed contracts with 20 gaming properties to bring its total client base to 960. GCA’s core credit and debit cash advance products, including QuikCash Cash Advance, Casino Cash Plus 3-in-1 ATM and TeleCheck Check Guarantee are among the products and services that properties will be using. Global Cash Access (GCA), is the global leader in providing cash access and related marketing services to approximately 960 gaming properties and other clients in the United States, Canada, Caribbean and Europe.
The pioneer of co-branded rewards-based bank credit cards continues to deliver solid results more than 11 years after its launch. General Motors and Household Bank announced yesterday the “GM MasterCard” recently passed the 4 million mark in new GM vehicle redemptions. GM says the “GM MasterCard” is used in about 12% to 14% of GMs retail transactions, and that in 2002 card redemptions delivered the equivalent of more than 2.5 points of market share for the auto manufacturer. As of January 2003, there were 6.9 million GM cardholders. To celebrate the 4 million redemption mark, GM announced that it awarded $4,000 in bonus GM Card Earnings to four cardholders on April 4th. The “GM MasterCard” was launched in September 1992 and offers five percent earnings on every credit card purchase that can be used to purchase or lease new GM cars, trucks and SUVs. The card was the most successful credit card product launch ever, producing three million cardholders and $2 billion in balances in its first three months.
Global Cash Access has signed 15 more gaming properties to use its ATM network which uses the Internet and facial biometrics recognition technology to offer patrons access multiple cash access services. GCA offers an array of products and services, ranging from the latest ATM technology to guest development marketing services that help casinos better understand their customers and increase traffic to the gaming floor and special events. The company operates more than 1,000 ATMs throughout its vast network.
Intermedia Advertising Group reported yesterday that VISA’s “Tiki Barber & Twin” placed #3 among the top commercials debuting during Super Bowl 2003 for brand recall rates. The brand recall is based on the percentage of TV viewers who can recall within 24 hours the brand of the ad they were exposed to during the normal course of TV viewing.
Network Commerce Inc., the global technology infrastructure and services company, announced a joint agreement between their GO Software division and Givex USA Corporation, a subsidiary of Givex Corporation, North America’s premier gift certificate solution provider.
Under this agreement, Givex Corporation will provide Network Commerce with the technology to launch the company’s first gift certificate management tool. Givex’s technology will be integrated with PCCharge products and enable merchants to sell and redeem gift certificates in real time directly through their point-of-sale systems. The Givex technology provides merchants with a single solution for tracking and managing every form of gift certificate — including gift cards and e-gift certificates.
“We are pleased to be able to offer a gift card solution as an option to our customers,” said Tony Abruzzio, vice president and general manager of Network Commerce. “This relationship was driven by our existing customer base, especially point-of-sale software developers who were asking for an easy way to integrate gift card solutions into their software.”
Pete Catoe, president of ECR Software Corporation said, “Our customers have been asking for a payment processing solution that has gift card capabilities. Now, with PCCharge we can provide a seamless solution to our Catapult dealer channel.” ECR’s Catapult Retail Enterprise Automation product is a point-of-sale solution that uses PCCharge Payment Server to process electronic transactions.
“The alliance combines the strengths of two powerhouse organizations,” said Don Gray, chairman and chief executive officer of Givex USA Corporation. “This partnership will optimize user experience and provide the real-time gift card solution PCCharge customers have been asking for.” Givex gift certificate technology will be available in PC Charge Pro, PC Charge Express and as an integrated solution in PCCharge Payment Server.
About Network Commerce Inc.
Established in 1994, Network Commerce Inc. ([http://www.networkcommerce.com]) is the global technology infrastructure and services company. Network Commerce provides a comprehensive technology and services platform including domain registration services, hosting services, e-commerce services, business services, one-to-one marketing services, wireless technology, and online marketplaces. Network Commerce’s technology and services platform operates on the infrastructure of four data centers, over 500 servers, and bandwidth of 50 megabits per second. Network Commerce is headquartered in Seattle. In 1999 Network Commerce acquired GO Software, the creator of PCCharge and RiTA software.
About Givex Corporation
Givex Corporation ([www.givex.com]) is North America’s premier gift certificate solution provider for the retail and hospitality sectors. Givex seamlessly integrates point-of-sale (POS) devices — LAN-based registers, credit card terminals, kiosks and the telephone — with the Internet to create a secure real-time gift certificate management system. Givex technology provides merchants with a single solution for tracking and managing every form of gift certificates across multiple sales channels. Current customers include Cadillac Fairview Shopping Centers, Kelsey’s Restaurants and Montana’s Saloon, Play-it-again Sports, Playdium and Faces Cosmetics. Givex currently has over 6,000 points of presence across North America. Patents are pending for the Givex technology in Canada and the United States.