MasterCard Acquires Truaxis Personalized Offers and Rewards
MasterCard acquired Truaxis relevant credit and debit card-linked offers. The Truaxis platform with the MasterCard network will allow for real-time offer delivery coupled with advanced analytics to ensure consumers get more meaningful offers, merchants gain efficiencies in driving sales and financial institutions build greater loyalty with customers. This is fundamental to the MasterCard strategy to deliver enhanced shopping experiences and added value to stakeholders through unique product innovations and partnerships with leaders in the offers and loyalty space. Truaxis furnishes an offers creation and campaign management platform; advanced personalization capabilities to ensure consumers receive highly relevant offers; and flexible platform architecture, enabling simpler and faster implementations for financial institutions.