Reel.com (), the leading online movie store, and subsidiary of Hollywood Entertainment, Corp. announced a strategic partnership with Visa U.S.A., the world’s leading payment system.
As part of the agreement, Reel.com will deliver a variety of exclusive promotions to the 600 million Visa worldwide cardholders through Visa’s 21,000-member financial institutions. In exchange, Visa will receive preferred status and prominent branding throughout the Reel.com site and will be the default payment card on the site’s checkout page.
In addition, Reel.com is the featured shopping partner at the Visa web site () during the Visa Valentine’s Day Promotion.
“Reel.com is pleased to partner with a leading payment system that gives added credibility and security to our online store,” stated Julie Wainwright, chief executive officer of Reel.com. “Through this partnership, millions of Visa cardholders will be won over by Reel.com’s large selection, expert information, and unbeatable low prices.”
Reel.com will design promotions exclusively for Visa cardholders, such as discount coupons, free videos, and much more. These offers will be distributed via the Visa Member banks throughout the year.
“Visa’s partnerships with leading online destinations, such as Reel.com, are accelerating the adoption of e-commerce by introducing millions of consumers to the exclusive benefits and compelling experience of online shopping,” said Liz Silver, senior vice president, Advertising, Visa U.S.A.
Visa is a key player in the world of electronic commerce with a ready-made payment solution for the Internet. Visa’s electronic payment systems link consumers and merchants on the Internet, providing secure ways to pay that are as safe and easy in the virtual world as they are in the physical world. Today, Visa is the preferred method of payment for more than half (51%) of people shopping online.
About Reel.com, Inc.
Reel.com ( and AOL Keyword: REEL) is the leading Internet-based movie store offering over 100,000 VHS and 2,300 DVD titles for sale. Reel.com also features proprietary editorial content to help customers select movies. The staff of writers for the site includes film school graduates, video store veterans, screenwriters, and scores of other film experts.
Reel.com’s current Internet partners include Excite, @Home Network, Chicago Sun Times, E! Online, Film.com, Turner Home Entertainment, TV Guide Entertainment Network, and Yahoo! Reel.com was named the “Best Place to Buy Videos” by Yahoo Internet Life magazine. Reel.com is a subsidiary of Hollywood Entertainment, Corp. (Nasdaq:HLYW), dba Hollywood Video, the second largest video store chain in the United States, with over 1,100 stores in 42 states.
As the World’s Best Way to Pay, Visa is the leading payment brand and the largest consumer payment system worldwide with more volume than all other major payment cards combined. Visa plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa has more than 70 smart card programs in 33 countries and on the Internet, with 23 million Visa chip cards, including over 8 million Visa Cash cards.
Visa is pioneering SET Secure Electronic Transaction(TM) programs to enable and advance Internet commerce. There are more than 620 million Visa-branded cards, which generate over US$1.2 trillion in annual volume. Visa is accepted at more than 15 million worldwide locations, including at over 450,000 ATMs in the Visa Global ATM Network. Visa’s Internet address is [www.visa.com].