Prepaid card king Blackhawk Network launched a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.
Prepaid card specialist, Blackhawk Network, has inked a deal to acquire Parago for about $290 million. Parago is a provider of end-to-end engagement management programs for consumers, sales channels and employees has more than 250 customers, including Fortune 100 companies, multi-national corporations and global consumer brands.
CA-based Blackhawk Nation has closed on its transaction to acquire TX-based CardLab. CardLab.com is among the largest online stores focused solely on prepaid incentive cards. CardLab currently supports over 9,000 corporate clients.
CardLab fully customized open-loop incentive and prepaid card products announced Glen Holbert has been named Chief Revenue Officer. Holbert is responsible for growing revenue by identifying new industry segments and new product innovations. He will also continue to manage the relationships with CardLab’s robust e-commerce clientele, large corporate clients and CardLab’s reseller network. Holbert joined the CardLab team in 2013 with 25 years of industry expertise, having served as Executive Vice President of Sales for Parago, a leading rebate processing company and worked with several of the nation’s leading incentive companies including MotivAction, LLC, BI Performance, Maritz Inc. and Marketing Innovators International. He holds a B.S. in Business and Marketing from Miami University.
With customized, prepaid Visa® Incentive Cards from IncentiveCardLab.com, companies large and small can now design and distribute their own personalized/branded rewards, rebate and incentive cards to employees, customers and potential customers. IncentiveCardLab.com can deliver custom-designed, prepaid Visa cards complete with personalized greeting card carrier. Incentive CardLab’s unique self-service design portal and on-demand production system allow even very small businesses to order as few or as many cards as needed, when needed, with no minimum order and no setup fees. Cards are available in any denomination from $5 to $2500 and feature “full bleed” edge-to-edge design. Businesses can upload their own logo and create a truly one-of-a-kind card design, or choose from hundreds of templates available to select a card that is not only beautiful, but also conveys their message to employees or customers. Custom design assistance is also available.
GiftCardLab.com online provider of gift cards acquired 1-800-GIFTCARD.com. GiftCardLab.com was the first company to offer a customized Visa Gift Card and to ship gift cards with a customized greeting card. Now the company is continuing to blaze a trail in the gift card industry by being the first online gift card store to offer local merchants gift cards branded with their own logos and images. Additionally, the convenience of online ordering protects consumers from gift card tampering. Since the gift cards and card numbers are protected, GiftCardLab.com customers know their gift cards will arrive to the recipient untouched and fully loaded with the requested amount of funds.
Capital One and OneCause have teamed to enhance PTA fundraising. Under the partnership when local PTAs register for Capital Oneâs “Card Lab Connect” credit card affinity program for nonprofits, they can design a series of up to three credit cards for their organization. All rewards earned on these cards, including one percent of net purchases and an additional contribution of $25 for the first purchase made on every card, go directly to the national, state and local PTAs. PTA membersâ daily purchases can also augment their contributions when card users shop through the OneCause.com site. The site features more than 750 top merchants and service providers, who contribute between 0.5% and 40% of online purchases to the cause of their choice. Users also receive coupons and special deals when they shop online through OneCause. To date, OneCause has helped more than 30,000 causes and schools nationwide receive more than $200 million in contributions.