CardLinx Releases New Standard for Card-Linked Advertiser Insertion Order
CardLinx announced the publication of an industry-wide protocol, the CardLinx Boar Standard, that provides a standard order format to digital publishers for an offer, coupon, or loyalty program linked to a payment card or payment credential. Until now, merchants were required to develop multiple orders for each card-linked offer because each order could only be delivered by a specific publisher. The Boar Standard has developed a common format for the industry which will enable a merchant or advertiser to place one order per offer and have that same card-linked offer published across multiple digital platforms including the web and mobile. As the number of publishers increases, merchants and advertisers will be able to increase the reach of their card-linked marketing campaigns by adopting this standard.