CardLinx announced the publication of an industry-wide protocol, the CardLinx Boar Standard, that provides a standard order format to digital publishers for an offer, coupon, or loyalty program linked to a payment card or payment credential. Until now, merchants were required to develop multiple orders for each card-linked offer because each order could only be delivered by a specific publisher. The Boar Standard has developed a common format for the industry which will enable a merchant or advertiser to place one order per offer and have that same card-linked offer published across multiple digital platforms including the web and mobile. As the number of publishers increases, merchants and advertisers will be able to increase the reach of their card-linked marketing campaigns by adopting this standard.
CardLinx, which facilitates the interoperability and growth of card-linked offers and Deem cloud commerce announced a new draft protocol. The CardLinx Chameleon Standard, for pro-actively combating fraud resulting from returns of CLO purchases is designed to strengthen the card-linked industry by protecting merchants from offer misuse. The new standard addresses when a rebate reversal should occur and capabilities for automatic reversals. It also establishes data reporting requirements that will enable detection of fraud patterns and fraudsters in real time. The CardLinx™ Chameleon Standard will play a critical role in card-linked commerce at a time when transaction security has become increasingly important.