Cardlytics Platform Solutions has been released to help marketers identify, reach and influence likely buyers at scale, and measure the sales impact of marketing campaigns using insights from purchase data. Cardlytics Platform Solutions make the company’s first-party purchase intelligence – based on debit, credit and bill pay transactions – available through three services: • Cardlytics…
MasterCard and Cardlytics inked an agreement to deliver targeted card-linked services to US banks of all sizes. The new partnership will match Cardlytics card-linked marketing solutions and advertising expertise with MasterCard’s bank partners and its offers and rewards platform to deliver a solution that is unsurpassed in the loyalty business.
The CardLinx Association announced their latest collaboration forum on September 22nd in the Seattle area. This forum will focus on the increasingly important role of data in digital commerce.
New research reveals that five years after the passage of the Durbin Amendment, debit rewards programs have rebounded such that 50-60% of financial institutions in the USA are offering debit rewards in one form or another.
Atlanta-based Cardlytics picks up more funding to the tune of $70 million. The Company pioneered Card-Linked Marketing.
CardWeb.com’s CardExecs database of card industry movers and shakers today features Lynne Laube, President, COO & Co-Founder of Cardlytics. The Company developed a suite of technologies that enabled banks to leverage consumer purchase data, ensure privacy for their customers and optimize a growing new channel ” online and mobile banking.
Lower debit card revenues present challenges to banks to maintain profitability. Cardlytics says the key in meeting the dilemma is pin point marketing and they have the numbers to prove it.
Cardlytics Card-Linked Marketing has been honored as one of the Georgia Fast 40. The Georgia Fast 40 was founded in 2008 to honor companies headquartered in the state of Georgia that are achieving sustained growth over a three-year period. This year saw the largest pool of applicants in the history of the event, with over 100 companies submitting applications, which makes this recognition even more rewarding for Cardlytics.The Georgia Fast 40 recognition event will be held on June 19, 2014 at the Intercontinental Hotel in Atlanta.
Cardlytics announced that President & COO, Lynne Laube, has been named a finalist for the Ernst & Young Entrepreneur of the Year Award for the Southeast, in the technology category. The award program recognizes entrepreneurs who demonstrate excellence and extraordinary success and personal commitment to their businesses and communities. Lynne Laube cofounded the advertising & technology company, Cardlytics, which has grown to over 250 employees in six years, with nearly 400 financial institution partners including Bank of America, PNC Bank and Regions Bank. Lynne held a number of leadership positions and was responsible for the key innovations, including the formation and growth of the core U.S. credit card business, expansion in the UK, and development of several new U.S. business lines.
Cardlytics Card-Linked Marketing will be speaking at Big Data Week Atlanta. Marketing Research is facing both a challenge and an opportunity as Big Data technologies have entered the field, bringing new approaches to gaining customer insights and understanding consumer behavior. This informative roundtable discussion ” which brings together thought leaders and industry experts from technology companies, research firms, and academia ” will discuss trends, challenges, and opportunities in the research field. Big Data Week global platforms brings together a global community of data scientists, data technologies, data visionaries, and data businesses spanning six major commercial, financial, social, and technological sectors.
CardLinx announced the publication of an industry-wide protocol, the CardLinx Boar Standard, that provides a standard order format to digital publishers for an offer, coupon, or loyalty program linked to a payment card or payment credential. Until now, merchants were required to develop multiple orders for each card-linked offer because each order could only be delivered by a specific publisher. The Boar Standard has developed a common format for the industry which will enable a merchant or advertiser to place one order per offer and have that same card-linked offer published across multiple digital platforms including the web and mobile. As the number of publishers increases, merchants and advertisers will be able to increase the reach of their card-linked marketing campaigns by adopting this standard.
Cardlytics will present at the Bank Director Growth Conference in May to demonstrate its Card-Linked Marketing platform. Cardlytics is one of only five companies that the Bank Director Growth Conference selected to present their latest innovations. Each company will have eight minutes on stage to give the audience an inside glimpse into their latest technologies. Cardlytics will highlight an upcoming technology, preliminarily named, ‘Cardlytics SmartPush’. The new feature allows consumers to map offers close to their current location. More than basic geo-location, ‘Cardlytics SmartPush’ will map offers that are relevant to their purchase behavior, not just offers in their immediate geography whether they are at home or traveling.