Tag Archives: channeladvisor

Google Checkout Lowers Advertisers’ Costs

Google officially launched a hassle-free, trusted checkout process that enables shoppers to purchase from participating stores with a single Google login. Most significantly, “Google Checkout” works with Google’s search advertising program, “AdWords,” to lower the cost of payment card fees for participating merchants. For every $1 merchants spend on “AdWords,” merchants can process $10 in sales through “Google Checkout” at no charge. Shoppers can keep track of their purchase history, including orders and shipping details via “Google Checkout.” The new service also lets shoppers choose whether or not to keep email addresses confidential or turnoff unwanted email from the stores where they shop. Citibank is offering its credit card customers a special, limited-time promotion for signing up and purchasing with “Google Checkout” using their “Citi Card.” Service providers such as GSI Commerce, MonsterCommerce and ChannelAdvisor have already integrated “Google Checkout” with their commerce platforms. The service is currently open to all U.S. merchants, whether they advertise with Google or not. Google says it is exploring the option of taking the new service international.