Citi’s U.S. Consumer Finance Unit Completes Rebranding
OneMain Financial consumer finance lending arm of Citigroup re-branded its U.S. Full Service Network from CitiFinancial to distinguish its business with an identity that better represents who it is and what it does. The logo features a stellar cul-de-sac symbol comprised of 5 homes pointing inward. Each of the company’s more than 1,300 stores now feature signage, literature, and brand advertising materials incorporating the OneMain Financial name and logo. OneMain will also launch a multi-media advertising campaign comprised of television commercials, print advertisements, digital placements, and radio spots. The campaign will focus on their face-to-face, flexible, solutions-oriented approach to meeting customers’ needs.